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Lumara Rise

Sky residences in Worli. A scroll-film website for a concept brand.

Type
Scroll-film website
Made by
Anurag Studio, Mumbai
Brand
Concept, AI films
Open the website Watch it play

Lumara Rise

What the website does

  • A 30-second drone film that moves with your scroll, from the crown of the tower to the lobby

  • Weather that follows Mumbai's seasons, rain on the glass included

  • A floor picker with a plan, a price and a view for every level

  • Every home in 3D, and one-tap sharing on WhatsApp

Stills from the site

  • A sky atrium with planted balconies
    Through the atrium
  • The lobby entrance with glass doors
    The front door
  • The tower at street level at dusk
    Street level, Worli
  • Lumara Rise website on a desktop: the tower rising above the clouds with the headline Live above it all
    The opening: "Live above it all."
  • Lumara Rise website on a phone: an atrium with the headline Four homes per floor, never more
    The phone cut
  • Lumara Rise floor picker on a phone showing Level 44, its plan and price
    A plan and a price for every level
  • The Lumara Rise tower in the rain above the clouds
    Monsoon on the glass
  • Lumara Rise residences section with a 3 BHK floor plan card
    Homes with room to breathe
  • Lumara Rise website section showing a rooftop pool and garden called The Ribbon
    The Ribbon, a garden in the sky
  • A warm-lit atrium corridor leading to the lobby
    Through the atrium

Lumara Rise is a concept brand we made to show what a scroll-film website can do. Its films and images are AI generated, directed by us.

The post that launched it

8 slides, as posted on Instagram

  • The Lumara Rise tower above the clouds at dawn, with the line This website starts above the clouds
  • Your scroll flies the camera: the film strip runs from 212 metres down to the street
  • It even rains in monsoon: the tower in summer, monsoon, autumn and winter
  • Pick a floor, pick a home: the floor picker open on level 44 with its plan and price
  • Walk through homes that are not built yet: a 3D cutaway of an apartment with labelled rooms
  • Built for the phone in their hand: three phone screens of the Lumara Rise website
  • Plus the answers buyers want first: a 3 BHK plan with its price, drive times and a payment plan
  • You have reached the lobby: the tower at dusk with the link realestate.anuragstudio.com

Want one like this?

Tell us what your visitors should feel in the first ten seconds. We'll storyboard the rest.

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